AI Innovation: Sportradar and Apostemos Elevate Player Retention Across Latin America with VAIX
Thursday 18 de September 2025 / 12:00
2 minutos de lectura
(St Gallen).- Global leader in sports data and technology, Sportradar announces a significant milestone in player retention in Latin America through its advanced AI-powered CRM platform, VAIX. In a case study with Apostemos, a prominent hybrid gaming operator across Central America, South America, and the Caribbean, VAIX demonstrated extraordinary results, transforming how gaming companies engage and retain their customers.
Apostemos faced the common challenge of identifying and retaining players at risk of churning. The solution came with the integration of Sportradar's VAIX CRM and Retention Marketing Services. The VAIX platform, with its sophisticated AI models, was able to accurately predict player behavior and automate personalized retention campaigns at scale.
Results That Speak for Themselves:
- VIPs in Focus: The share of active VIP players surged from 25% to 52%, with sales in this segment tripling.
- Massive Engagement: 85% of targeted regular players re-engaged after the second personalized email campaign and a follow-up phone call, with sales in this segment nearly quadrupling.
- Churn Prevention: VAIX precisely detects players likely to churn, enabling proactive actions such as bonus offers and loyalty calls.
Clark Duque, Strategy and Revenue Manager at Apostemos, emphasized the solution's effectiveness: "The model is precisely detecting players likely to churn, allowing us to act promptly by offering bonuses and loyalty calls to keep them engaged. It’s effective for both VIP and regular players." He added that the initial implementation on one site at the end of 2023 has already expanded to five sites, with plans to integrate a new reactivation model that is already delivering exceptional results.
This success story with Apostemos underscores the transformative power of Sportradar's VAIX technology, offering gaming operators a robust tool to optimize their retention strategies, drive engagement, and ultimately increase revenue in a competitive market like Latin America.
For more information about the case study, please click here.
Categoría:Gaming
Tags: Sportradar,
País: Switzerland
Región: EMEA
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.